1. Latest

Your Web Browser History is For Sale – Advertisers are About to buy It from ISPs

You may hearing about the insecurity of web browser history. That’s because of a legislation which is introduced by Republican lawmakers that can overturn privacy protection of internet user can. So it may end up in exposing internet user’s private data. Previously, Federal Communication Commission (FCC) had strict ruling for the privacy of an internet user. But congressional review act resolutions are introduced that have ability to overturn FCC’s rulings.

web browser history

Benefits of Ad Agencies in Accessing Web Browser History

Some major advertising industries are already excited in buying user’s browsing history form respective Internet Service Providers. Advertising agencies will analyze user’s web browser history to have an idea about user’s interests. Then users will be shown with interest based ads. Following is the statement of an ad industry lobby:

We wholeheartedly commend Senator Flake and Congressman Blackburn, and their Senate and House colleagues, for introducing resolutions of disapproval for the FCC’s ill-considered move to create a new, costly, counterproductive, confusing and unnecessary regulatory regime around privacy for broadband providers…

Both FCC and Congress have power to make or undone privacy rules for an internet user. According to republicans FCC should not be eligible of authorizing user’s privacy rules. They suggested Federal Trade Commission (FTC) to own these rights. Many Ad agencies calle these FCC’s strict regulations and no access to user’s web browser history as the worst rules.

While supporting FCC’s rules and regulation, Edward Markey said:

Consumers will have no ability to stop Internet service providers from invading their privacy and selling sensitive information about their health, finances, and children to advertisers, insurers, data brokers or others who can profit off of this personal information, all without their affirmative consent…

It looks like FCC could no longer keep hold of these rules and so user’s web browser history. Republican lawmakers seem to help ad agencies by granting access to user’s web browser history. Let’s see what we gonna face. Bombardment of ads…. may be!

Comments to: Your Web Browser History is For Sale – Advertisers are About to buy It from ISPs

Your email address will not be published. Required fields are marked *